Whether your business is a member or accredited member of the Better Business Bureau (BBB) or not, follow the eight principles of ethics in the BBB Standards of Trust to create, maintain, and enhance customer trust and confidence in business.
The BBB Code of Business Practices (BBB Accreditation Standards) provides more details and is built on these standards of trust. It represents sound advertising, selling and customer service practices, used as standards for business accreditation. A business must follow application procedures and affirm to abide by the code of ethics to become an accredited member.
BBB Standards of Trust
1. Build Trust
Establish and maintain a positive track record in the marketplace.
2. Advertise Honestly
Adhere to established standards of advertising and selling. (See BBB Code of Advertising.)
3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.
4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
5. Honor Promises
Abide by all written agreements and verbal representations.
6. Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.
7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.
8. Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.
Consumer Code of Ethics
The BBB also encourages consumers to follow its Consumer Code of Ethics to work jointly with business to promote, develop and encourage an ethical marketplace of buyers and sellers.
Know your rights and responsibilities, comparison shop, read contracts, and ask questions before you buy. Investigate offers that sound too good to be true.
Don’t return used goods under the pretense that they are damaged if they are not. This practice, as well as price tag switching and shoplifting (or failure to report shoplifters), costs all consumers in terms of time and money.
Exhibit the same kind of honesty you expect to receive from business firms. If a business makes a mistake in your favor, point it out as quickly as you would a mistake in favor of the business.
Live up to your obligations. Enter agreements in good faith, and pay your bills when they are due. If you can’t, inform the business and explain why.
Recognize that business employees are individuals. Treat them as you wish to be treated.
Don’t make unreasonable demands. Respect the business firm’s right to limit services and products offered. Don’t expect to get something for nothing. Remember, always turn to your BBB for assistance with any marketplace decision or dispute.
Thank you for your business!